Your personal branding statement, formerly known as your “elevator speech,” is often the only chance you have of making an impact on someone.
Personal branding can help increase your competitive edge and catapult yourself into the marketplace. Done correctly, personal branding will create a sense of individuality so that clients can differentiate easily between you and your competitors. Your goal with personal branding is to create a name for yourself that lets clients know who you are and what you stand for.
The benefits of personal branding are numerous. It can allow you to establish yourself as an expert and essentially become a celebrity in your field of expertise. As a result, you will create demand for your products and services, which will generate more sales and higher income in a shorter amount of time. Personal branding is a great way to create an awareness of your business or services.
Your public image is an important key to personal branding. Every minute that you put your face out in the world you are creating a name for yourself and your brand. As such, it’s important to be cautious what you put out for all to see. The public wants to see professionalism, authenticity, and confidence. Always be sure to project the image you want your clients to see.
Social networking is one crucial step to building your personal brand. Social networking sites such as Facebook, Twitter, or LinkedIn are great resources for connecting with potential customers. You can use them to get personal information out for the world to see, answer questions, or post updates. Better yet, many social networking sites are free to use and are a cost-effective way to promote your brand in economically-challenged times.
Creating your personal brand is about setting a definitive plan of action. You’ll need to decide what you want your brand to be and set small goals to aim for in reaching that goal. Taken in small steps, personal branding can be a great way for the world to know your name.
Commenting on industry blogs can be a great networking solution to help draw attention to your business and to develop your personal brand. You can share knowledge, solutions, or just helpful hints with the blog’s audience (and your potential clients!). Often, comments lead to them turning to you next time they have a problem. Follow these simple rules for commenting on industry blogs.
Let’s look at some of the reasons students don’t obtain internships. “All you end up doing is getting coffee and filing papers.” I don’t blame you! In my internship search experience I have come across many jobs that basically have that in their job description. But I have also come across just as many that have firsthand beneficial experiences in their job descriptions. If you don’t believe me, go to www.collegecentral.com now and I can guarantee you find posts like that.
Another concern of ours is not all internships pay you. Again, being a broke college student, this is a big concern of mine as well. But I have taken an internship this summer at an advertising company that will not be paying me. Instead, I will be profiting through the priceless experience I will be receiving. An experience I could never receive while being in a classroom that I pay money to attend.
When searching for an internship you want to look for some key factors. First is atmosphere. Choose a company with great communication and enthusiasm of your services. This can easily be seen during the beginning contact stage. Secondly, growth. An internship is the best opportunity to get your foot in at a company. Look for possible growth opportunities even after you have completed your internship. Last but most importantly, experience. Taking an internship that puts you right into the action, having you make key decisions about the company, letting you take the wheel at times, is far more important than one that has you licking envelopes all day.
Your personal branding statement, formerly known as your “elevator speech,” is often the only chance you have of making an impact on someone. The format is similar — you state what you do, what your service means to them and finish within a few seconds.
For example, “I help clients wade through complex, legal contracts with ease” might work for a real estate attorney.
Here’s the critical element, missing from nearly every pitch, statement or elevator speech: a call to action.
Imagine how powerful it would be if his personal branding statement ended with what he really wants: “I help clients wade through complex, legal contracts with ease. I’m looking to be introduced to commercial property owners and real estate investors.”
The person hearing this now has an assignment!
Make your personal branding statement more memorable and actionable by including a specific, clear call to action. I can’t guarantee you’ll get new clients, but you’ll certainly meet a lot more people.
Photo credit by mrybski.