Tag Archives: personal branding

Crush It! Book Review

Crush It!

Now is the time to cash in on your passion!

This is the second time I’ve read Crush It by Gary Vaynerchuk since I bought it back in 2009, and I was not disappointed. There is pure passion running through his veins! The book is quick and easy to read (142 pages in hardcover), but certainly NOT thin on content and ideas. Here are a few of the ways you can win:

  • Identify your passion (are you sure you know what it is? and can you talk about it better than anyone else?)
  • Make sure you can think of at least fifty content topics to blog about
  • Name your personal brand
  • Write, comment and live your passion

It’s the wisdom and thought behind these points that make this book invaluable. Read this if you’re unhappy in your current job — if it doesn’t spark something inside you, read it again. And if you’re happy, but just need something extra to boost you to the next level, pay close attention to chapters 8, 9 (it’s only 1 word long!) and 10.

His story of success is amazing, and he truly lives by the rules: love your family, work super hard and live your passion.

Enjoy this one over and over again.

Internships: If You Want to Fetch Coffee all Day, Work at Starbucks

Not all internships require you to serve coffee!

Your school has most likely pushed the importance of getting an internship to you about 400 times since you first started attending. Like any kid responding to a parent over soliciting a request we zone these attempts to get through to us out and stay contempt with our summer waitressing job. Having a job is important, of course, but having a job that relates to your future, well that’s even more important. The kid who just walked out of the interview room before you who has two internships under his belt and a page and a half of references from those internships has just made your life a little more complicated.

Let’s look at some of the reasons students don’t obtain internships. “All you end up doing is getting coffee and filing papers.” I don’t blame you! In my internship search experience I have come across many jobs that basically have that in their job description. But I have also come across just as many that have firsthand beneficial experiences in their job descriptions. If you don’t believe me, go to www.collegecentral.com now and I can guarantee you find posts like that.

Another concern of ours is not all internships pay you. Again, being a broke college student, this is a big concern of mine as well. But I have taken an internship this summer at an advertising company that will not be paying me. Instead, I will be profiting through the priceless experience I will be receiving. An experience I could never receive while being in a classroom that I pay money to attend.

When searching for an internship you want to look for some key factors. First is atmosphere. Choose a company with great communication and enthusiasm of your services. This can easily be seen during the beginning contact stage. Secondly, growth. An internship is the best opportunity to get your foot in at a company. Look for possible growth opportunities even after you have completed your internship. Last but most importantly, experience. Taking an internship that puts you right into the action, having you make key decisions about the company, letting you take the wheel at times, is far more important than one that has you licking envelopes all day.

The Power of the Green Man Suit

green man

The green man's always in front!

Face it, we all have attended a major sporting event, Dave Matthews Concert, or high school pep rally, and seen him. He floats around the crowd causing a wave of excitement like your section’s very own mascot on Redbull. With his power of attention, he is able to draw crowds, receive immediate acceptance, and separate himself from the thousands of other spectators. How does one man do this? With the power of the green man suit.

For those of you unfamiliar with the green man suit, it is a skin tight spandex material that covers the person from the top of their head to the bottom of their feet. It’s different, unique, eye-catching, and due to that, people want to surround themselves with it! This concept of receiving attention, drawing interest, gaining acceptance, and separating yourself from your peers are some of the most important aspects of a brand. And what is the most important brand to develop during your college experience? Yourself!

Now I’m not implying that buying a green suit and parading around your campus will benefit your brand but in a world of ongoing competition, we don’t have time to be looked at as a number, but instead looked at as an asset! How do you go about that? Simple. Find your own personal “green suit.” What separates you from Joe and Jane Smith sitting next to you in class? What makes you so special that makes the world stop, and turn its attention toward you?

During your whole career at your college or university you most likely have been flowing down the lazy river of what your school supplies you. You are given the tools and told what to build. But a true marketer has no boundaries. We are trained to identify value in a product, so why not first find the value in yourself?

Start with your resume. After all, it is your greatest form of self advertisement. Next, establish connections. No, I am not talking about Facebook friends; I am talking about true face-to-face networking connections. You never know where your next reference may come from. Lastly, involve yourself with every good opportunity; whether it be small or large, that presents itself. Never take for granted the smallest opportunity to experience something new. You will find the smallest involvements can turn into the greatest achievements. Just like our friend in the green man suit. A simple concept as an outfit selection can cause quite the reaction.