Category: Marketing

How to Personalize the Customer Experience [Infographic]

From our friends at Valpak… Customers. They are one of, if not the most, important factors for any business’ success. As a business owner, you should be on the pulse of ways to improve your customer experience. A positive customer

How to Use Color Psychology to Boost Conversion Rates

From our friends at Design Advisor… Color functions as metaphor, a statement and a great way to convey a message. Look no further than the latest music videos, movies and magazine covers to realize that behind any great design lies

Calculating Lifetime Customer Value

From our friends at CleverTap Key performance indicators can vary greatly between businesses. Some companies will actively focus on optimizing revenue per employee, while others give more attention to customer acquisition cost. One metric that should be acknowledged and understood

Fascinating Facts About In-Store vs Online Shopping [Infographic]

The article below was written by our friends at For some people, shopping is a pastime and for others it’s a hard work. But, whether you love it or hate it, you have to shop at one point or

How to Make Free Shipping Profitable (Infographic)

Free shipping has become the standard in online shopping. Proven to increase order volume and reduce cart abandonment, it is an effective tactic to generate more sales. The dilemma is that free shipping is never actually free, as businesses have