Author: David Polykoff
A Junior at Kutztown University in Pennsylvania, David is studying Marketing and Advertising. He is the incoming president of the American Advertising Federation and a VP of Fundraising for the American Marketing Association. His passion for marketing is fueled from his ingenuity and his success is driven from his audaciousness. Though young in the corporate world, David's desire for new experiences and enthusiasm is viewed as a unique asset, and has given him an edge.

3 Psychological Tips to Boost Your Business Web Site (Part 3 of 3)

In the previous two articles, we discussed both The Psychology of Color and The Psychology of Copy. In this third and final article in this three part series, I will be discussing one of possibly the most influential psychological aspects

3 Psychological Tips to Boost Your Business Web Site (Part 2 of 3)

Welcome to part two of this three part series on the three most commonly unknown psychological tricks to increasing your conversion and interaction rates on your business web site. In my last post, we discussed the Psychology of Color.  Where

3 Psychological Tips to Boost Your Business Web Site (Part 1 of 3)

In this three part series, you will be taught the three most commonly unknown psychological tricks to increasing your conversion and interaction rates on your business web site. Web developers have found over the years that designing a website has

How Your Business Should Be Preparing for Google+

Google+ has been gaining steam in the social media world since the beginning of its test prelaunch in early July. Gaining upwards of 1.7 Million Google+ accounts in its first week, and rising to an estimated 4.5 Million accounts the

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But wait! There’s more!

As a business, the obvious overall goal is to make a sale.  We provide mouth watering deals and free services to draw our customers into our business.  We spend countless hours and money on developing an ecommerce website that makes

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