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Home › View all posts by David Polykoff

Author: David Polykoff

A Junior at Kutztown University in Pennsylvania, David is studying Marketing and Advertising. He is the incoming president of the American Advertising Federation and a VP of Fundraising for the American Marketing Association. His passion for marketing is fueled from his ingenuity and his success is driven from his audaciousness. Though young in the corporate world, David's desire for new experiences and enthusiasm is viewed as a unique asset, and has given him an edge.

3 Psychological Tips to Boost Your Business Web Site (Part 3 of 3)

By David Polykoff Posted on August 29, 2011 Posted in Articles, Small Business Websites

In the previous two articles, we discussed both The Psychology of Color and The Psychology of Copy. In this third and final article in this three part series, I will be discussing one of possibly the most influential psychological aspects …

3 Psychological Tips to Boost Your Business Web Site (Part 3 of 3) Read more »

3 Psychological Tips to Boost Your Business Web Site (Part 2 of 3)

By David Polykoff Posted on August 22, 2011 Posted in Articles, Copywriting, Small Business Websites

Welcome to part two of this three part series on the three most commonly unknown psychological tricks to increasing your conversion and interaction rates on your business web site. In my last post, we discussed the Psychology of Color.  Where …

3 Psychological Tips to Boost Your Business Web Site (Part 2 of 3) Read more »

3 Psychological Tips to Boost Your Business Web Site (Part 1 of 3)

By David Polykoff Posted on August 15, 2011 Posted in Articles, Small Business Websites

In this three part series, you will be taught the three most commonly unknown psychological tricks to increasing your conversion and interaction rates on your business web site. Web developers have found over the years that designing a website has …

3 Psychological Tips to Boost Your Business Web Site (Part 1 of 3) Read more »

How Your Business Should Be Preparing for Google+

By David Polykoff Posted on August 9, 2011 Posted in Articles, Marketing, Social Selling Tagged with google, google plus

Google+ has been gaining steam in the social media world since the beginning of its test prelaunch in early July. Gaining upwards of 1.7 Million Google+ accounts in its first week, and rising to an estimated 4.5 Million accounts the …

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What can dating teach us about marketing?

By David Polykoff Posted on July 19, 2011 Posted in Articles, Marketing

Most likely you can join me on the reminiscence of the trials and tribulations that we as humans call “dating.” For some, dating came naturally.  For others, not so much. But through every new relationship, we seem to learn from …

What can dating teach us about marketing? Read more »

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