What You Need To Accept Credit Cards Checklist

The main appeal of credit and debit cards is their accessibility. Rather than having to carry a wad of cash that might not cover your purchases, a card allows you to carry a single piece of plastic — or numerous, depending on your shopping habits. Indeed, the number of people in the United States who primarily use cash for their everyday purchases has dropped to under 25 percent of the population, and that number continues to decline. Using a card to make purchases is simply more convenient for the consumer. Unfortunately, however, that comes at the merchant’s expense.

Retailers and other merchants need to know how to navigate the often-confusing ecosystem of accepting credit and debit cards. Otherwise, they stand to miss out on the business of customers who exclusively carry cards or have a small amount of cash on hand. At the same time, those merchants need to be aware of their security and legal requirements that are part and parcel of accepting card payments. As if all of that weren’t complicated enough, the advents of online and mobile payment options have their own individual requirements and infrastructures. Whether you’re a small business or a large one, accepting credit and debit card payments is nowhere near as simple as it is for a customer to make them.

Yet, accepting credit and debit card payments is a requirement for business of any type today. Businesses that don’t accept these types of payments run the risk of distancing customers who will feel inconvenienced. Any type of inconvenience has the potential to push consumers into finding other options, so there’s no excuse for businesses to avoid accepting credit and debit card payments. Even though the process of setting up the infrastructure necessary to accept these payments can be troublesome and complicated, some preparation can make all the difference.

Making processes simpler for your customers often means making things a little more difficult for yourself, but isn’t that what customer service is all about? By following the checklist from BluePay below, businesses can prepare themselves to accept credit and debit card payments if they don’t already. The advice covered in this guide can help businesses avoid many of the most common frustrations that come with establishing the framework needed to become part of the credit and debit card ecosystem.

Checklist Source: credit card processing company Bluepay

Ideas For Employee Recognition

Sales organizations use a lot of tricks to motivate their sales professionals. However, although most companies have employee recognition programs in place, too many of them are simply based on tenure. That means, even the most successful salesperson only receives kudos from the company whenever the calendar shows another five or 10 years has passed. This approach can work, but it’s also not the most effective way to show appreciation for a high-performing sales professional. Building an employee recognition program that responds to the significant contributions salespeople make on a regular basis has been shown to be much more successful at motivating employees and keeping them engaged. By praising the individual’s performance rather than marking milestones, employees feel as though the company truly pays attention to what they do and appreciates their efforts. Naturally, a salesperson who has been with the company for 20 years is an obvious asset. Though by honoring that employee only every five years, the company misses the opportunity to reward and motivate that salesperson more frequently.

Although many companies might think about implementing a more active employee recognition program and reel at the potential costs, the truth is such a program can be easier and cheaper to implement than they may believe. There are many techniques companies can use for employee recognition programs that don’t have to cost a lot of money or require significant efforts. Even these small gestures, when properly applied, can have a substantial impact on an employee’s engagement; communicating to that employee that his or her contributions to the company’s success have not gone unnoticed.

For example, a basic “wall of fame” concept enables managers to applaud individual performances in a public setting. A points-based system allows employees to cash in points they earn for perks such as time off or gift cards. Even something as simple as a “thank you” note left at an employee’s workstation can be a powerful reminder that what he or she does every day matters to the organization. There are countless other ideas that can be used to build a successful employee recognition program. The following guide lists many of them. Take a look and see if any of these ideas might work well for your employees.

20 Creative (And Affordable) Ideas For Employee Recognition created by Point Recognition

How to Handle an Imperfect Customer

To really put a great company head and shoulders above the rest of the competition, customer service must be of a high standard. Your customers must have a shopping experience that will keep them coming back for more and even better, bringing new customers to your door via word of mouth.

The “Know it all hero” will always be first in a line of the less than pleasant customers. Just one example that proves not everyone makes a great customer.

Your competitors may send a “Nosey Ninja” to keep you on your toes, but an actual mystery shopper should be a welcome sight.

When the “Penny Pincher” walks in they will do their best to bargain you down to the ground. You don’t want them to leave empty-handed, but you also don’t want to undersell your service or product.

That bellowing sound you hear when “Langry” bursts through the doors can really put you on your back foot. They are simply annoyed at life!

Not everyone makes a perfect customer, so read on this infographic by The Website Group to discover more about the 4 most common awkward personalities and the solutions to help you deal with them as best you can.

Courtesy of: The Website Group

Data-driven Guide to Customer Service

Businesses who value their customers are the most successful.

A great product or stellar marketing will only get you so far, you need to also support your customers and ensure they are satisfied – this means delivering great customer service.

But saying you have good customer service and actually providing good customer service are two different things. So how do provide top-notch service to your customers?

GetCRM has put together an infographic that offers data-backed tips for delivering excellent customer service. These tips include:

  • Providing options for customers to resolve issues on their own.
  • Actively listening and responding to complaints on social media.
  • Offering mobile-friendly customer service portals for mobile customers.
  • Leveraging customer feedback.
  • And more!

These tips are backed by research and studies that involve real-world data.

If your business is struggling with customer service you’re also going to struggle to keep customers.

Read the infographic below to learn how your business can deliver superior customer service.

Data driven Guide to Customer Service

How To Track And Validate Website Sales Leads By Marketing Channel

Trust is essential in business, and that includes trusting your lead generation website to tell you everything it can about your customers. Unfortunately, a large number of Internet marketers don’t get the full story from their websites because they ignore the critical step of validating and tracking their sales leads.

We here at Straight North have discovered that nearly half of all website conversions are not sales leads, so it’s crucial that marketers drill deeper into their data. Unless you validate and track your lead generation website’s conversions, you won’t be able to trust what it tells you. This guide explains how you can regain trust in your website.