Intro to Personal Branding

Personal branding can help increase your competitive edge and catapult yourself into the marketplace. Done correctly, personal branding will create a sense of individuality so that clients can differentiate easily between you and your competitors. Your goal with personal branding is to create a name for yourself that lets clients know who you are and what you stand for.

The benefits of personal branding are numerous. It can allow you to establish yourself as an expert and essentially become a celebrity in your field of expertise. As a result, you will create demand for your products and services, which will generate more sales and higher income in a shorter amount of time. Personal branding is a great way to create an awareness of your business or services.

Your public image is an important key to personal branding. Every minute that you put your face out in the world you are creating a name for yourself and your brand. As such, it’s important to be cautious what you put out for all to see. The public wants to see professionalism, authenticity, and confidence. Always be sure to project the image you want your clients to see.

Social networking is one crucial step to building your personal brand. Social networking sites such as Facebook, Twitter, or LinkedIn are great resources for connecting with potential customers. You can use them to get personal information out for the world to see, answer questions, or post updates. Better yet, many social networking sites are free to use and are a cost-effective way to promote your brand in economically-challenged times.

Creating your personal brand is about setting a definitive plan of action. You’ll need to decide what you want your brand to be and set small goals to aim for in reaching that goal. Taken in small steps, personal branding can be a great way for the world to know your name.

Brian Farrell is a coach, helping clients achieve their personal and professional goals. He's also the creator of the "QA2 Method". For more about Brian, visit