Any smart businessperson knows it’s essential to seek out advice from people who are more experienced than you. You’re likely used to learning from your boss, your mentors, and people you encounter in your network, but every once in a while there comes a shining opportunity to get a lesson from a major, worldwide success.
If you’re a sales or marketing professional in the travel industry – whether B2B or B2C – you know how critical branding and design is for a travel company’s website.
In 2018, 71% of U.S. travelers researched their travel plans online and 83% used digital platforms to book tickets and accommodations. Furthermore, just over half of consumers (51%) admitted that the visual content and imagery of the travel sites they visit can influence their trip decisions.
Furthermore, with over $1 trillion being spent by U.S. travelers, there’s a lot of opportunity in the space for smart operators.
These days it seems like everyone “drives” around in a different way, whether it’s by traditional means, car sharing, ridesharing, or even scootering! And while it seems like these services came out of nowhere, they’re actually termed “industry disruptors” because they force an entire industry to change, much like Uber and Lyft forced the taxi industry to change.
If you’re like many business people, you probably put a lot of time into thinking about your budget, about your company’s processes for developing its products and services, about your bottom line, about your marketing. But the thing is, if you lose sight of one very important essential, none of those other plans (or worries) for those topics will matter.