Your personal branding statement, formerly known as your “elevator speech,” is often the only chance you have of making an impact on someone. The format is similar — you state what you do, what your service means to them and finish within a few seconds.

For example, “I help clients wade through complex, legal contracts with ease” might work for a real estate attorney.

Here’s the critical element, missing from nearly every pitch, statement or elevator speech: a call to action.

Imagine how powerful it would be if his personal branding statement ended with what he really wants: “I help clients wade through complex, legal contracts with ease. I’m looking to be introduced to commercial property owners and real estate investors.”

The person hearing this now has an assignment!

Make your personal branding statement more memorable and actionable by including a specific, clear call to action. I can’t guarantee you’ll get new clients, but you’ll certainly meet a lot more people.

Photo credit by mrybski.