Posted by Brian Farrell | Sep 30th, 2011

Blogging Tips for Lawyers

Follow these tips and you'll always have something better to say than this! Blogging is an easy way to attract more attention to your website. Lawyers’ blogs can be extremely popular and informative if published correctly. There are several things you can do to increase your law blogs’ popularity. Not publishing consistently is one of the most common mistakes made by bloggers. Readers want to see consistent...

Posted by Brian Farrell | Aug 30th, 2011

Client Center Feature Now Available for Law Firm Websites Built by LexisNexis

NEW YORK–(EON: Enhanced Online News)–LexisNexis (www.lexisnexis.com), a leading global provider of content-enabled workflow solutions, today announced the launch of the new LexisNexis® Client Center feature, which provides a secure, designated area on a law firm’s website where lawyers and their clients can easily and quickly access, review or exchange documents and relevant case information. The...

Posted by Brian Farrell | Aug 24th, 2010

Website Video Tips for Lawyers

No law firm can expect a user to visit YouTube and search for lawyer videos, but there are many reasons why a website video is near critical for your online client development efforts. In an earlier post about marketing during a recession, I suggested recording short, informative movies and clips about your business. I’ll add to that by recommending you be genuine, passionate and energetic in front of the...

Posted by Brian Farrell | Aug 17th, 2010

What’s better than a client referral?

Professional service providers win when their efforts provide immense value, and thrive when their clients refer other like-minded people who have similar needs. So what could be better than a client referral? A client testimonial! An Econsultancy article from July 2009 refers to a Nielsen survey showing that 90% of consumers trust recommendations from people they know and 70% trust opinions of unknown users. The...

Posted by Brian Farrell | Jun 28th, 2010

Have you hit a client development plateau?

Watching what your competition does for client development is a basic principle for your marketing activities. It’s usually OK to borrow, copy and steal their ideas. For example, if your competition is another law firm, and they’re listed on Lawyers.com, then you better be there too. If they have a professional looking website, nice office, thoughtful logo or other impressionable, you should have the...