Tag Archives: Blogging

Blogging Tips for Lawyers

Blogging tips for lawyers

Follow these tips and you'll always have something better to say than this!

Blogging is an easy way to attract more attention to your website. Lawyers’ blogs can be extremely popular and informative if published correctly. There are several things you can do to increase your law blogs’ popularity.

Not publishing consistently is one of the most common mistakes made by bloggers. Readers want to see consistent posts. If you let too much time pass in-between posts readers may think you’ve abandoned your blog. Worse yet, if your blog is linked to your website potential customers may assume your website is also out of date, rendering all of your valuable information useless.

Another common mistake bloggers can make is lack of professionalism in posts. Readers don’t want a lawyer that can’t produce a professional blog. If you want to write about something personal or anything you’re opinionated about, keep a blog separate from your firms’. Keeping a personal blog anonymous may also be a good idea. Your legal blog should only contain objective and helpful information.

Bringing community affairs into your blog is a great way to invite locals to visit your blog. Post information related to the legal issues surrounding top news in your community and readers will be flocking to your blog to keep up to date on current affairs. Just be sure to keep it objective and stick to the facts. Don’t let your opinions or emotions override your good judgment when writing, and responding to, posts.

If readers can’t understand what you’ve written they won’t be in a big hurry to visit again. While legal terms may be second nature to you, they’ll easily leave your readers confused and stressed out. Thoroughly explaining any legal jargon and using simple terms when possible will help your readers understand the topic at hand.

Using some common sense and following these simple tips will help you to use your blog to your firms’ advantage. Thinking before you post could easily mean the difference between a few sporadic page views and hundreds of loyal, weekly readers.

To Blog, Or Not To Blog

William ShakespeareThe phrase “to be, or not to be” is one of the most famous quotations in literature, and comes from William Shakespeare’s Hamlet (c. 1600), act three, scene one. In today’s market, the question I hear most when giving inbound marketing seminars is “should I blog?”. In my opinion, professional services firms that fail to capitalize on modern social marketing, like blogging, may appear behind the times when compared to their competitors who do. So my answer is always emphatically yes.

But, before writing one word, think about the focus of your blog. Ultimately, you’d like your blog to build word of mouth marketing and your social following, so carefully tune your content toward the people, and work, you’d like to do. For example, I set up this blog to provide marketing information and advice to professional service providers (attorneys, lawyers, doctors, and the like).

So Who’s Reading This Stuff?
Although I’m targeting professionals, it’s likely their support staff, spouse or business advisors are the ones reading this blog. So my content is mostly professional, with a lighter tone. The material comes from my real life experiences and appointments, so often, I’m answering a question or addressing something that came up in a real client setting. The blog is my ongoing seminar to clients, prospective clients and potential referral partners.

Benefits of Blogging
Your blog is a very effective way to raise visibility, both online and offline. It also strengthens your online reputation, and positions you as an accessible, helpful resource on your specific topic or niche. If you write valuable posts, and share within your social network, you’ll likely attract new fans, new comments and new leads.

From a technical perspective, blogs beat websites because they have a built in feed. Every time you post a piece of content, your blog sends notice to search engines alerting them to the new material (unlike your traditional website, which often has to wait for the search engines to come back, and hopefully find your new page). The more you post, the more active and attractive your blog becomes to search engines. I should mention that quality matters more than quantity — a blog full of relevant information is much better than hundreds of random posts.

The best part about blogging is potential for engagement with your audience. Real success comes from creating conversations with your readers. Not only do I read every comment (and also thank publicly and privately for their contributions), I often send requests to connect on LinkedIn and when appropriate, meet in real life.

Social marketing, and blogging in general, isn’t about the technology you use (I prefer and use WordPress, but just about any solution will do). It’s about engaging people, clients and prospects – and building relationships with them.

Photo credit from the Chandos portrait, as found on Wikipedia.