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Home › Archive for Client Development

Category: Client Development

Blogging Tips for Lawyers

By Brian Farrell Posted on September 30, 2011 Posted in Client Development, Personal Branding, Social Selling Tagged with attorney, blog, Blogging, lawyer, lawyers

Follow these blogging tips to make your law firm blog an effective resource for client development.

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Website Video Tips for Lawyers

By Brian Farrell Posted on August 24, 2010 Posted in Client Development Tagged with Client Development, Marketing, online video, video, website, youtube

No law firm can expect a user to visit YouTube and search for lawyer videos, but there are many reasons why a website video is near critical for your online client development efforts. In an earlier post about marketing during …

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What’s better than a client referral?

By Brian Farrell Posted on August 17, 2010 Posted in Client Development, Sales Skills Tagged with client, rating, review, testimonial

Professional service providers win when their efforts provide immense value, and thrive when their clients refer other like-minded people who have similar needs. So what could be better than a client referral? A client testimonial! An Econsultancy article from July …

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What are your clients thinking?

By Brian Farrell Posted on June 15, 2010 Posted in Client Development, Marketing Tagged with clients, customers, poll, polling, survey, surveys

One of the best ways to keep clients is to prove your dedication to them. So talk to your clients – frequently. Ask questions about your services, what you’ve done (and what you haven’t). But if you really want to …

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What is it you’re really selling?

By Brian Farrell Posted on June 6, 2010 Posted in Client Development, Marketing Tagged with benefits, client, Marketing, selling, USP

It’s been said that in business, sales are King, but marketing is Queen, and she runs the show. Marketing is the engine behind your business, but also its weakest link. Before defining your niche, it’s helpful to create and implement …

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