Author: Jake Rheude
Jake Rheude is the Director of Marketing for Red Stag Fulfillment, a fulfillment provider with warehouses in the United States. Jake has years of experience in e-commerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.

Free shipping has become the standard in online shopping. Proven to increase order volume and reduce cart abandonment, it is an effective tactic to generate more sales. The dilemma is that free shipping is never actually free, as businesses have …

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