Free shipping has become the standard in online shopping. Proven to increase order volume and reduce cart abandonment, it is an effective tactic to generate more sales. The dilemma is that free shipping is never actually free, as businesses have to eat the costs. With shipping costs rising, offering unlimited free shipping is not sustainable for most businesses in the long run. The good news is there are alternate forms of free shipping that make this shopping perk profitable for your business.
To implement an effective strategy, you will need to evaluate your margin (how much your product sells against how much it costs you), shipping costs, product type, and your audience. Red Stag Fulfillment put together an infographic with 22 research-backed tips to create a free shipping strategy that meets customer expectations and drives profit.