As readers of this blog will confirm, I’m a huge fan of LinkedIn for selling and consulting. I wanted to share a few additional features many casual users of LinkedIn probably are not aware of:
LinkedIn has a store, where you can buy branded merchandise. Up for sale include mugs, shirts, luggage tags and even reusable grocery shopping bags. For me, I’ve got my eye on the lapel pin for in-person networking.
The LinkedIn blog is frequently updated with all the new and cool enhancements on the network. Writers use the content here for their own blog posts. And for those of you who like to comment on blog posts, the structure here publishes your profile URL, which is a unique twist, and may help you with optimization.
A fairly new feature is the ability to reorder the elements on your profile. Via simple drag and drop, you can move the pieces of your profile around to best highlight your skills, expertise or experiences and stand out from the crowd.
I launched my first DirectAds campaign earlier this week, and the results seem promising. The targeting is robust, but the $10/day minimum is pretty high when compared to Google and Facebook ($1/day or so). More to come on the results of my campaign.
LinkedIn also makes it very easy for you to promote your profile with badges. When logged in to your account, the badges are automatically updated to include your profile URL.
I hope you find these features useful to your networking goals on Linked In, and I welcome your comments, and connection requests.
Photo credit by ilco.