Tag Archives: LIO

Simple LIO (LinkedIn Optimization)

Want numbers like these when you do your vanity check?

What’s the first thing you do each time you load up LinkedIn? If you’re like me and countless others, you look for the “Who’s Viewed Your Profile?” section and hope to see big numbers.

But how do you influence LinkedIn so those numbers go up, and you get more connections requests, messages, and potentially job offers?

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Why you’re not attracting new clients on LinkedIn

As most of you know, I’m a huge fan of LinkedIn, for both networking and for finding new clients. With more than 100 million professionals, Neilson Online refers to it at “the world’s largest audience of affluent, influential professionals.”

So why is no one calling or connecting with you?

I’m working on a full LinkedIn course, but I’ll give away two secrets why you’re not attracting more clients. And if you’re reading this and not on LinkedIn, go there, set up your profile and then come back here — it’s that important.

First, you’re waiting for them to come to you.
Seriously, prospects and customers won’t just show up or beat down your virtual doors because you’re on LinkedIn. You have to go out and reach them instead. And make them know about you. Do this by having:

  • A 100% complete profile
  • Status message updated daily (or more)
  • Writing recommendations on people and service providers

Second, you join groups. Just not the right groups.
LinkedIn’s settings permit you to join up to 50 different groups. But most people just sit there like wallflowers, lurking yet never participating in the conversation. Or worse, you only join groups where there are like members. I made this mistake myself early on, joining a bunch of consulting groups. Lots of consultants, no clients. So if you cater to attorneys, join groups where the membership is primarily attorneys.

Social networking is all about being social — you’ve got to participate. And it costs nothing but time. If you want to create thought leadership around yourself or your brand, you’ve got to let the world know you’re out there.

4 Mistakes People Make on LinkedIn

wrongIn a recent post, I shared how to maximize your LinkedIn profile. LinkedIn Optimization, or LIO, is key to your networking success. Here are the top mistakes people make when building their network and profile on LinkedIn:

Mistake #1
Using no photo or an unprofessional photo. LinkedIn is clearly not Facebook, so spend a few bucks and have professional headshots taken by a real photographer. Make sure the photographer crops one of your pictures down to the recommended size used by LinkedIn, which is 80 x 80 pixels. The file size limit to upload is 4MB.

Mistake #2
Using your company email as either your contact email or, gasp, your login email. Unless you own the company, use a personal email address. What happens if you’re let go, or the company goes out of business? You may be locked out of your profile (and miss potential connections!).

Mistake #3
Incomplete work and educational history. Think about how you’d build connections – by places you’ve worked at and school’s you’ve attended. It’s natural to start our connections by the familiar, so include complete details about work and school.

Mistake #4
Expecting to close business on the first contact. Networking, whether in person or online, is an ongoing process. Your success comes from constantly making new connections, sharing great content and keeping in touch.

Since there are many ways to get noticed on LinkedIn, you’ll need to get comfortable with this form of self-promotion. Start with the right attitude about networking, which means giving more than asking, and you’ll build much better connections. And if you’re making these mistakes, correct them as soon as you can.

Photo credit by Cieleke.