Marketing and sales have a very close relationship and are vital for the growth and profitability of your organization. Customer relationship data should be available to both these departments so marketing and sales campaigns can be monitored to determine what is successful.
I know some of you may loathe cold calling, but we’ve got stuff to sell! I polled my team and some of my connections on LinkedIn not too long ago, with the question: “When cold-calling, and you get the gatekeeper, …
What do you do on conference calls, besides paying attention? Informal survey results as well as some keys to making your calls better and more productive.
You know the story. You meet a client for the first time, and they ask a question or two. And your sales hammer goes off. Bam! Solve that with a product slick. Bam! Reach in your bag for an order form. …
Are you a sales hammer looking for a nail to hit? Read more »
Why is it that when small business owners see a dip in sales, they reach for a gimmick? I’m talking about weather balloons flying 200 feet above car dealerships, people holding up signs on street corners, or the worst, and …