Tag: sales

I know some of you may loathe cold calling, but we’ve got stuff to sell! I polled my team and some of my connections on LinkedIn not too long ago, with the question: “When cold-calling, and you get the gatekeeper, …

Tips for Cold Calling Read More »

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You know the story. You meet a client for the first time, and they ask a question or two. And your sales hammer goes off. Bam! Solve that with a product slick. Bam! Reach in your bag for an order form. …

Are you a sales hammer looking for a nail to hit? Read More »

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Thanks to our long recession, once wary clients are now borderline paranoid when it comes to engaging sales consultants or other service providers. Our job of convincing them they need our services has become increasingly difficult over the past few …

How to win skeptical clients Read More »

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Sandbagging your sales forecast? Preserve your integrity and personal brand with this approach instead.

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Today’s sales letters aren’t mailed and are rarely handwritten. But, they’re often repurposed as paid search landing pages for lead generation. Writing sales letters is more art than science, but if you follow the five suggestions below, you’ll achieve greater …

How to write winning sales letters Read More »

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