The Power of the Green Man Suit

green man
The green man's always in front!
Face it, we all have attended a major sporting event, Dave Matthews Concert, or high school pep rally, and seen him. He floats around the crowd causing a wave of excitement like your section’s very own mascot on Redbull. With his power of attention, he is able to draw crowds, receive immediate acceptance, and separate himself from the thousands of other spectators. How does one man do this? With the power of the green man suit.

For those of you unfamiliar with the green man suit, it is a skin tight spandex material that covers the person from the top of their head to the bottom of their feet. It’s different, unique, eye-catching, and due to that, people want to surround themselves with it! This concept of receiving attention, drawing interest, gaining acceptance, and separating yourself from your peers are some of the most important aspects of a brand. And what is the most important brand to develop during your college experience? Yourself!

Now I’m not implying that buying a green suit and parading around your campus will benefit your brand but in a world of ongoing competition, we don’t have time to be looked at as a number, but instead looked at as an asset! How do you go about that? Simple. Find your own personal “green suit.” What separates you from Joe and Jane Smith sitting next to you in class? What makes you so special that makes the world stop, and turn its attention toward you?

During your whole career at your college or university you most likely have been flowing down the lazy river of what your school supplies you. You are given the tools and told what to build. But a true marketer has no boundaries. We are trained to identify value in a product, so why not first find the value in yourself?

Start with your resume. After all, it is your greatest form of self advertisement. Next, establish connections. No, I am not talking about Facebook friends; I am talking about true face-to-face networking connections. You never know where your next reference may come from. Lastly, involve yourself with every good opportunity; whether it be small or large, that presents itself. Never take for granted the smallest opportunity to experience something new. You will find the smallest involvements can turn into the greatest achievements. Just like our friend in the green man suit. A simple concept as an outfit selection can cause quite the reaction.

A Junior at Kutztown University in Pennsylvania, David is studying Marketing and Advertising. He is the incoming president of the American Advertising Federation and a VP of Fundraising for the American Marketing Association. His passion for marketing is fueled from his ingenuity and his success is driven from his audaciousness. Though young in the corporate world, David's desire for new experiences and enthusiasm is viewed as a unique asset, and has given him an edge.

5 Comments on “The Power of the Green Man Suit

  1. So creative and interesting! Very good way of going about how to set yourself apart from all your competition!

  2. Dave – I could not agree with you more. Your made some very good points about standing out in a crowd. With HR managers getting hundreds of resumes with each job posting, it’s the one indivual who stands out in the crowd that will get that interview! Congrats on a great article.

  3. Dave,
    What an interesting article. The concept of the Green Man Suit was a wise choice to relate to how you can get your own “Green Suit.” Good Job !

  4. “Lastly, involve yourself with every good opportunity; whether it be small or large, that presents itself. Never take for granted the smallest opportunity to experience something new.” This concept resonates with me. It’s vital that you use every opportunity to display your “green man suit”, and prove to the powers that be that you are a valuable asset. Whether that means coming early and leaving late, being a yes-man or yes-woman, or simply taking on projects that others won’t. The ability to separate yourself from others in a positive way in the
    workplace is essential, but don’t pick and choose when and where you want to do this; you should always be wearing your green suit. How else do you think the green men got on Real Sports with Bryant Gumble? (check out the link). Great article David, and I agree 100%