Face it, we all have attended a major sporting event, Dave Matthews Concert, or high school pep rally, and seen him. He floats around the crowd causing a wave of excitement like your section’s very own mascot on Redbull. With his power of attention, he is able to draw crowds, receive immediate acceptance, and separate himself from the thousands of other spectators. How does one man do this? With the power of the green man suit.

For those of you unfamiliar with the green man suit, it is a skin tight spandex material that covers the person from the top of their head to the bottom of their feet. It’s different, unique, eye-catching, and due to that, people want to surround themselves with it! This concept of receiving attention, drawing interest, gaining acceptance, and separating yourself from your peers are some of the most important aspects of a brand. And what is the most important brand to develop during your college experience? Yourself!

Now I’m not implying that buying a green suit and parading around your campus will benefit your brand but in a world of ongoing competition, we don’t have time to be looked at as a number, but instead looked at as an asset! How do you go about that? Simple. Find your own personal “green suit.” What separates you from Joe and Jane Smith sitting next to you in class? What makes you so special that makes the world stop, and turn its attention toward you?

During your whole career at your college or university you most likely have been flowing down the lazy river of what your school supplies you. You are given the tools and told what to build. But a true marketer has no boundaries. We are trained to identify value in a product, so why not first find the value in yourself?

Start with your resume. After all, it is your greatest form of self advertisement. Next, establish connections. No, I am not talking about Facebook friends; I am talking about true face-to-face networking connections. You never know where your next reference may come from. Lastly, involve yourself with every good opportunity; whether it be small or large, that presents itself. Never take for granted the smallest opportunity to experience something new. You will find the smallest involvements can turn into the greatest achievements. Just like our friend in the green man suit. A simple concept as an outfit selection can cause quite the reaction.