Enchant and engage more customers with social media

At this week’s Entrepreneur magazine workshop, more than 200 social-media types packed the room to hear Guy speak on social media. At the end, Guy signed every book brought to the table. What a class act!

Some of Guy’s wisdom:

• Think mantra, not mission statement
• For presentations, think 10/20/30 (10 slides, 20 minutes long, 30 point font)
• With social media, engage fast, with many people, and often
• When you help someone, and they thank you, simply respond with “I’d know you’d do the same for me”
• For successful social media, provide value with:
• Info (links, stories)
• Insights
• Assistance