If you’re a sales or marketing professional in the travel industry – whether B2B or B2C – you know how critical branding and design is for a travel company’s website.
In 2018, 71% of U.S. travelers researched their travel plans online and 83% used digital platforms to book tickets and accommodations. Furthermore, just over half of consumers (51%) admitted that the visual content and imagery of the travel sites they visit can influence their trip decisions.
Furthermore, with over $1 trillion being spent by U.S. travelers, there’s a lot of opportunity in the space for smart operators.
Running a business, you know that getting the word out there is can be a hard task. In order to make the best use of small margins and few employees, strategic marketing becomes essential to the survival of your business. This means utilizing every social channel you can. As a small You already know that Facebook and instagram are essentials at this point. However, there is another social media channel with a large, engaged user-base that businesses often overlook: Pinterest.
This visual platform allows users to create virtual mood-boards with content shared by other users from websites. Since these mood boards often feature decor, products, and recipes, many Pinterest users set up a board to help make a purchase decision. This makes Pinterest the perfect platform to introduce potential customers to your product or service. Pinterest users tend to be very open to discovering new brands on their search for the perfect image, allowing smaller businesses a chance at winning a client.
These days it seems like everyone “drives” around in a different way, whether it’s by traditional means, car sharing, ridesharing, or even scootering! And while it seems like these services came out of nowhere, they’re actually termed “industry disruptors” because they force an entire industry to change, much like Uber and Lyft forced the taxi industry to change.
If you’re like many business people, you probably put a lot of time into thinking about your budget, about your company’s processes for developing its products and services, about your bottom line, about your marketing. But the thing is, if you lose sight of one very important essential, none of those other plans (or worries) for those topics will matter.