Should you be making passive income?

From our friends at Lexington Law…

There’s no right way to make money. If you’re like most Americans, you put in 40 or more hours a week at a job, earn a wage, and go home. But as Warren Buffet puts it, “If you don’t find a way to make money while you sleep, you will work until you die.” That’s where passive income comes in.

Passive income can be beneficial for those already working full- or part-time gigs because the money you earn isn’t directly tied to the hours you put in. While it’s not possible to earn money for doing absolutely nothing, it certainly is satisfying to sit back and watch the money roll in when you’re not actively working.

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What You Can Do to Give Your Startup Solid Foundations

Owning a successful business is a goal that many people have. Yet, a lot goes into being an entrepreneur. It’s easy to think about the end product, but the process of making the transition from dream to reality takes a lot of planning and preparation.

Maintain Contingencies
Starting a business consists of many challenges and rewards. One worry is money and how to go about staying afloat in the beginning. Depending on the type of startup you pursue, you may be able to launch a venture with little cash. However, to truly grow a business, you need to give your enterprise all that it needs. For example, if you decide to work from home, you still need to pay utility bills and potentially upgrade office equipment to give your business impetus. Having a cash buffer is prudent, not only to support yourself financially but to ensure you can be adaptable to future emergencies. Do you intend to work a day job initially? You can build up cash flow to put into your business through freelancing. There are plenty of options available, from graphic design to tutoring. Rates will vary, but it offers important flexibility to let you focus on developing your business plans while accruing essential capital.

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How to Personalize the Customer Experience [Infographic]

From our friends at Valpak…

Customers. They are one of, if not the most, important factors for any business’ success. As a business owner, you should be on the pulse of ways to improve your customer experience. A positive customer experience will turn a happy customer into a loyal brand ambassador who will be happy to leave a positive review or refer your company to friends and family. This, in turn, helps to grow your customer base and improve your overall success.

Building a consistent and positive customer experience doesn’t come without time and effort, however. One way to do so is through personalization. Customers seek a personalized and custom experience that is tailored to their pain points or interests. For seven ways to personalize your business and improve the customer experience, check out the infographic by Valpak below. It includes specific tips and examples of each method from the big guys, like Nike or Costco.

ways-to-personalize-your-business

Scents for Productivity

From our friends at FragranceX…

When thinking about productivity hacks, scent is not something that automatically comes to mind. However, it can actually be an effective concentration and memory booster. In fact, there are all sorts of benefits of having strategic aromatherapy in the workplace.

For example, the tangy scent of lemon has been shown to improve cognitive function. One study even found that participants made 54 percent fewer typing errors when in a room scented with lemon.

Another surprising example is lavender. It is known to have a sedative effect, but studies have shown that those who administer the scent of lavender during rest time have greater concentration and output after the rest. This is because it helps recharge the brain.

To explore the subject further, FragranceX lists the scents most proven to help increase productivity. All you need to do is identify your need and enjoy an accessible, natural solution!

The Anatomy of the Perfect Small Business Instagram Profile (Infographic)

With the number of social media users around the world approaching 3 billion, it’s now more important than ever to execute a solid social media strategy as a small business. If you want to stand out against your competitors and make noise in your space, digitally connecting with your customers is no longer an option — it’s a necessity.

Each social media platform offers unique benefits, but which one will tell your business’s story best? When it comes to brand-building, Instagram may seem like the obvious choice — just make sure you’re going deeper than posting beautiful content if you want to see meaningful results and significant ROI.

Fundera created this infographic to break the process down into actionable steps from creating the perfect bio and sharing the right mix of content to perfecting your engagement strategy.

The Anatomy of the Perfect Small Business Instagram Profile