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by AvatarMeredith WoodPosted on Posted in Articles, Small Business Websites

Running a business, you know that getting the word out there is can be a hard task. In order to make the best use of small margins and few employees, strategic marketing becomes essential to the survival of your business. This means utilizing every social channel you can. As a small You already know that Facebook and instagram are essentials at this point. However, there is another social media channel with a large, engaged user-base that businesses often overlook: Pinterest.

This visual platform allows users to create virtual mood-boards with content shared by other users from websites. Since these mood boards often feature decor, products, and recipes, many Pinterest users set up a board to help make a purchase decision. This makes Pinterest the perfect platform to introduce potential customers to your product or service. Pinterest users tend to be very open to discovering new brands on their search for the perfect image, allowing smaller businesses a chance at winning a client.

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by AvatarBrian FarrellPosted on Posted in Articles

From our friends at TheZebra.com …

These days it seems like everyone “drives” around in a different way, whether it’s by traditional means, car sharing, ridesharing, or even scootering! And while it seems like these services came out of nowhere, they’re actually termed “industry disruptors” because they force an entire industry to change, much like Uber and Lyft forced the taxi industry to change.

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by AvatarBrian FarrellPosted on Posted in Book Reviews

As a child, what did you want to do when you grew up?

I always wanted to be a fireman but after attending fire fighting training while serving in the U.S. Navy I quickly realized that wasn’t for me. I have immense admiration for firefighters.  

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by AvatarBrian FarrellPosted on Posted in Articles

From our friends at Salesforce…

If you’re like many business people, you probably put a lot of time into thinking about your budget, about your company’s processes for developing its products and services, about your bottom line, about your marketing. But the thing is, if you lose sight of one very important essential, none of those other plans (or worries) for those topics will matter. 

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by AvatarBrian FarrellPosted on Posted in Articles

From our friends at Invaluable…

Nostalgia marketing can be an effective way to reach your audience. By associating something with a longing for the past, something consumers have already grown to know and love, you can create sentimental feelings which makes people increasingly willing to invest in a product or service. To induce nostalgia into marketing campaigns, we can learn a lot from successful advertisements of the past.

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