There are no shortcuts to effective, compelling sales copy. The best copywriters follow these guidelines when writing marketing messages. Stick to this list and improve the response of your sales messages: Use the words “You” and “Your” generously. This makes …
Afraid of public speaking? My unscientific research shows the fear of public speaking more common than the fears of spiders, heights, darkness and flying. Learning to speak well is a surefire way to boost your business. But first, you’ll have …
Every day, tens of millions of searches are conducted online by people looking for local service providers. How many potential customers are you missing by not having a web presence? Having a website today is not only “hip,” it’s mandatory. …
Four Ways Your Website Helps Automate and Expand Your Business Read more »
When it comes to successful marketing, most consultants tell you to put it in writing. But who has time to write 20, 30, or more pages? Instead, try this simple, yet powerful, 3 step plan, which answers these questions about …
Every business owner knows testimonials are a powerful form of social proof. Frankly, every single one of us who shop online rely on social proof. hen was the last time you bought something on Amazon, or anywhere else, without reading …
