What can dating teach us about marketing?
Most likely you can join me on the reminiscence of the trials and tribulations that we as humans call “dating.” For some, dating came naturally. For others, not so much. But through every new relationship, we seem to learn from our mistakes.
Well, I would at least hope so.
When it is all said and done, our main goal is to win a second date, or better yet, a husband or wife! But this cannot be done without a little personal selling. You need to prove to your “customer” that you are the right choice for this decision.
Here are some key points that can relate marketing with dating.
Know your target market, and where to find them.
Everybody has their own style and flavors when it comes to their choice of spouse. And over the years, these probably have been revised due to bad experiences. But once you understand what type of person is the right fit for you, it becomes easier to weed out the ones that aren’t. Knowing who your customer is will draw a larger conversion rate rather than selling yourself to the masses. Find out who and where these people are.
You have the first 10 seconds to make an impression.
Within the first few moments of meeting somebody new, you make a large prejudgment of that person’s life. This isn’t wrong of us, it’s just human nature. We make a snap decision. Either you’re worth my time, or you’re not. In marketing we find this to be true as well. First impressions are everything. Creating a positive first impression emotional response is key.
What can you do for me?
Dating can be a little selfish at times. After all, we enter a relationship in the beginning because of the benefits we receive from it. It is only through time where the relationship builds strong enough that mutual sacrifices are made. As customers, we enter relationships with companies and brands because we see a potential self benefit. Over time, with consistent quality, customers return the favor.
The power of seduction
This power is more commonly practiced by the female race, but put into the wrong hands, can be very dangerous. The concept of getting a result from your enticing words or actions is the key to any good advertisement. You want to lure your customer in. Create desire. And leave them with no choice but to take action.