Author Archives: Brian Farrell

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About Brian Farrell

Brian Farrell is a sales leader, author and social seller.

Do elements of vintage ads still work in modern advertising?

From our friends at Invaluable…

Nostalgia marketing can be an effective way to reach your audience. By associating something with a longing for the past, something consumers have already grown to know and love, you can create sentimental feelings which makes people increasingly willing to invest in a product or service. To induce nostalgia into marketing campaigns, we can learn a lot from successful advertisements of the past.

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Should you be making passive income?

From our friends at Lexington Law…

There’s no right way to make money. If you’re like most Americans, you put in 40 or more hours a week at a job, earn a wage, and go home. But as Warren Buffet puts it, “If you don’t find a way to make money while you sleep, you will work until you die.” That’s where passive income comes in.

Passive income can be beneficial for those already working full- or part-time gigs because the money you earn isn’t directly tied to the hours you put in. While it’s not possible to earn money for doing absolutely nothing, it certainly is satisfying to sit back and watch the money roll in when you’re not actively working.

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How to Personalize the Customer Experience [Infographic]

From our friends at Valpak…

Customers. They are one of, if not the most, important factors for any business’ success. As a business owner, you should be on the pulse of ways to improve your customer experience. A positive customer experience will turn a happy customer into a loyal brand ambassador who will be happy to leave a positive review or refer your company to friends and family. This, in turn, helps to grow your customer base and improve your overall success.

Building a consistent and positive customer experience doesn’t come without time and effort, however. One way to do so is through personalization. Customers seek a personalized and custom experience that is tailored to their pain points or interests. For seven ways to personalize your business and improve the customer experience, check out the infographic by Valpak below. It includes specific tips and examples of each method from the big guys, like Nike or Costco.

ways-to-personalize-your-business

Scents for Productivity

From our friends at FragranceX…

When thinking about productivity hacks, scent is not something that automatically comes to mind. However, it can actually be an effective concentration and memory booster. In fact, there are all sorts of benefits of having strategic aromatherapy in the workplace.

For example, the tangy scent of lemon has been shown to improve cognitive function. One study even found that participants made 54 percent fewer typing errors when in a room scented with lemon.

Another surprising example is lavender. It is known to have a sedative effect, but studies have shown that those who administer the scent of lavender during rest time have greater concentration and output after the rest. This is because it helps recharge the brain.

To explore the subject further, FragranceX lists the scents most proven to help increase productivity. All you need to do is identify your need and enjoy an accessible, natural solution!

How to Use Color Psychology to Boost Conversion Rates

From our friends at Design Advisor…

Color functions as metaphor, a statement and a great way to convey a message. Look no further than the latest music videos, movies and magazine covers to realize that behind any great design lies well thought-out, strategic use of color schemes. There is no reason why you too shouldn’t think of color strategically for your next marketing campaign: it will help you sell, as well as make it easier for customers to recognize your brand in the future.

To help you do that, the folks at Design Advisor have devised a great infographic showcasing 40 facts about color psychology that will help you convert website visits into purchases. Companies such as supermarkets, law firms and fast-food chains have been doing this for ages – it works!

Their infographic goes through a long list of colors noting which industries they are typically associated with and mentions example of well-known companies that use each color in their marketing strategies (Have you ever noticed that most fast-food restaurants use red?). It also provides advice on which colors to use and which ones are better avoided depending on the type of business you’re designing for.

For instance, black is usually associated with elegance, authority and power. It is commonly used by luxury product companies selling tech, automobiles and clothing and notable examples include Jaguar, Mont Blanc and Chanel. On the other hand, steer clear of black if you are selling food or health care.

Whilst black exerts authority, white is commonly associated with perfection. White is also often used in advertising to denote cleanliness and coolness. It is a popular choice for healthcare providers and charities since these companies wish to establish that they are clean, in either a literal or metaphorical sense.

According to the infographic, color accounts for 60% of a decision for or against buying a particular product. So don’t waste any time – start thinking about what your brand’s message is, and how you could utilize colors to reflect that.

Click here or on image below to view infographic.