Guide to marketing for small businesses

For entrepreneurs, starting their own firm can be difficult because there are frequently numerous moving parts to manage when working to promote brand growth and awareness. Fortunately, a solid small business marketing strategy may help you achieve this, but how do you get started?

There are 13 actions you may do to help you achieve growth and lighten the weight of your small business marketing strategy. This includes:

  1. Determining your target audience by identifying your audience.
  2. Distinguishing yourself from competitors by figuring out your unique selling proposition
  3. Creating a presence online to spread awareness and expand a following
  4. Make a marketing plan – this will help you keep organized and plan your budget
  5. Creating a website to aid in brand development and sales if you work in e-commerce
  6. By optimizing for SEO, you can make sure that those who are looking for what you have to offer can find you
  7. Creating social media profiles to provide your fans and brand enthusiasts with a platform
  8. Usinging listings to develop your presence online
  9. Investigating email marketing
  10. Taking advertising into account
  11. Creating a consumer loyalty and incentives program
  12. Participating in community events to foster new relationships 
  13. Seeking assistance from those around you 

For further information, check out the infographic below. 

small business marketing infographic

Brian Farrell is a coach, helping clients achieve their personal and professional goals. He's also the creator of the "QA2 Method". For more about Brian, visit