Tag: sales copy

Today’s sales letters aren’t mailed and are rarely handwritten. But, they’re often repurposed as paid search landing pages for lead generation. Writing sales letters is more art than science, but if you follow the five suggestions below, you’ll achieve greater …

How to write winning sales letters Read More »

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In this quick copywriting tip, you’ll see how removing fluff words makes your copy stronger and more conversational. When dealing with fluff words, like my mom always said, “when in doubt, throw it out.” Get rid of the fluff and …

Are Fluff Words Ruining Your Sales Copy? Read More »

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