Tag Archives: plus

Google+ for Business – Book Review

A few weeks ago, I was on Google+, and came across an update referencing Chris Brogan’s “Google+ for Business: How Google’s Social Network Changes Everything“. Within seconds, I was checking out from BN.com, thankful for my membership which offers expedited shipping (yes, I still like real, printed books!).

Do we really need another social network?
Simply put, Google+ will be a game changer. For starters, it’s owned by Google, and there are already more than 90 million users. Additionally, your +1 links may rank higher, and sites on Google+ get indexed quicker.

The intuitive circles for organizing your following, hangouts to formally or informally chat with others, and the ability to create a page for your business make Google+ a sure winner.

The book is broken down into 14 chapters, including:

  • The Opportunity of Google+
  • A Day in the Life
  • First Moves with Google+
  • Circles
  • Posting
  • Growing an Audience
  • Sharing

And more. My favorite chapter was “A Day in the Life”, where he cleverly detailed daily suggestions for seven different types of occupations. This chapter also features interviews, including Problogger Darren Rowse and Scott Monty from Ford Motor Co.

I also liked Chris’ explanation of how he set up his circles. It wasn’t a how to, as much as it was a here’s how I did it, and why.

Clearly, the opportunity on Google+ is authorship, focusing on the person, rather than the company. The book is easy to read, and  makes the case why you and your business must get on Google+ sooner, rather then later.

How to add a Google+ badge to your website

Anyone with a Google+ profile can now include one of two types of badges linking to their account. Follow these simple steps to get yours.

First, visit your Google+ page, and copy your account number (it’s the long string of numbers at the end of the URL). To see your account number, just click on your profile picture. Doing this will populate the numeric values associated with your Google+ account.

Open a new tab or window, and visit the Google Developers site to build your profile badge.

Once you pop in your account number, you’ll have two choices: a simple icon linking to your Google+ profile, or a more interactive badge, which also includes your name and the ability for a user to “Add to circles” right from your website.

Then, simply grab the two pieces of code (one piece shows authorship and the second displays the badge or icon) and add to your website or blog.

Once you’ve done this, verify your markup by putting in your URL on Google’s Rich Snippets Testing Tool. Don’t forget to circle me up on Google+!