Improving Your Business’s Curb Appeal

Perfecting your business’s product or service delivery is an obvious essential part of the journey to success but when is the last time you thought about the exterior of your physical building? Studies show that about half of customers say they learned about a business that they have patronized through that business’s on-premise signage. 

Capturing a consumer’s eye and establishing that your business is worth patronizing is what curb appeal is all about. Without an attractive and eye-catching sign, many businesses will miss out on countless new customer opportunities. We’ve all heard about the importance of a first impression and it’s no different here.

Drive down the main street in a town and look around at the businesses lined on the street. Some may have run-down, dingy façades; some might have signs that are illegible from more than a few feet away, and some may have parking lots that are showing signs of neglect and disrepair. Any of those issues can have a negative impact on the curb appeal of a business and project the kind of image a business doesn’t want its customers to have.

Fortunately, there are a number of strategies you can employ to enhance your curb appeal and attract more customers to your location. Consult the accompanying guide for more!

Brian Farrell is a coach, helping clients achieve their personal and professional goals. He's also the creator of the "QA2 Method". For more about Brian, visit