Running a business, you know that getting the word out there is can be a hard task. In order to make the best use of small margins and few employees, strategic marketing becomes essential to the survival of your business. This means utilizing every social channel you can. As a small You already know that Facebook and instagram are essentials at this point. However, there is another social media channel with a large, engaged user-base that businesses often overlook: Pinterest.
This visual platform allows users to create virtual mood-boards with content shared by other users from websites. Since these mood boards often feature decor, products, and recipes, many Pinterest users set up a board to help make a purchase decision. This makes Pinterest the perfect platform to introduce potential customers to your product or service. Pinterest users tend to be very open to discovering new brands on their search for the perfect image, allowing smaller businesses a chance at winning a client.
As a business, you have the option of either purchasing paid advertising or using optimizing your content to drive organic traffic. So even if you don’t have a huge advertising budget, you can make use of Pinterest. To help you create the perfect small business Pinterest profile, check out this infographic below by Fundera: