Posted by Jennifer Lee | Oct 26th, 2011

Modern Marketing over Traditional Marketing

Marketing is going through a revolution.  From the days when sales people used some form of advertising or traditional marketing methods to modern marketing strategies like online marketing, SEO and E-mail marketing.  Traditional or non-traditional, marketing is a widely used method to inform potential customers about products and services and to establish a customer base.  Whichever method, marketing will...

Posted by Jennifer Lee | Oct 12th, 2011

The Costs and Rewards of Appointment Setting in B2B Telemarketing

There are a number of reasons why some applicants just could not be accepted for a job. Perhaps, skills are lacking. The required educational attainments are not met. Some might have the intelligence, but are self-diffident which failed them in the interview. Or to put it simply, there are just persons who are not qualified with a company’s standards. The same is true in lead generation. It is necessary that...

Posted by Quentin Aisbett | Oct 6th, 2011

Social Media & B2B : Where Should We Start?

I was recently pitching to a potential B2B client and the guys said to me that of a few marketing companies they had spoken to, we were the only one that had such a focus online. I’m certainly not some little upstart that thinks that marketing online is the only way to go. Sure I lean to online when I can because hey, clearly there’s stillplenty of dinosaurs out there ignoring the opportunities,...

Posted by Quentin Aisbett | Sep 20th, 2011

5 Really Good Reasons NOT to Discount

As a small business with no marketing department, there is an immediate urge to discount when times are tough. This may have short-term advantages but in the end it will be causing you much bigger problems. Can you afford to make price your main selling point? Here’s five really good reasons why I believe you should not be discounting: The big boys have the money to outlast you It hurts any small business...

Posted by Jill Konrath | Sep 13th, 2011

How to Write a Highly Effective Subject Line

If you’re like most sellers, you don’t pay a lot of attention to the subject lines. They’re an afterthought. No big deal, right? Totally wrong. Your subject line is the most important part of your message. If it’s not a good one, your email gets trashed in a nanosecond. In fact, research by ExactTarget (my email newsletter service) show that the average person spends only 2.7 seconds on a...