How to Accurately Gather and Analyze Customer Survey Data

If you want to understand which parts of your business are truly resonating with customers and which parts need some work, there’s no better solution than a customer feedback survey. This allows you to gather free-form responses straight from the people who matter most. However, it’s essential to make sure the data you receive and the conclusions you draw from this data are actually accurate before making any real changes to your business. Learn about the best times to send out a customer feedback survey, the types of data you’re likely to encounter, how to make sure the results are statistically significant, and more in this guide from Chattermill. You can also take a look at a visual summary for the piece below:

Brian Farrell is a coach, helping clients achieve their personal and professional goals. He's also the creator of the "QA2 Method". For more about Brian, visit