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Home › View all posts by Jennifer Lee

Author: Jennifer Lee

Jennifer Lee is a Business Development Manager for Callbox, a B2B Lead Generation company that specializes with expertise related to B2B marketing, lead generation and appointment setting.

Modern Marketing over Traditional Marketing

By Jennifer Lee Posted on October 26, 2011 Posted in Articles

Marketing is going through a revolution.  From the days when sales people used some form of advertising or traditional marketing methods to modern marketing strategies like online marketing, SEO and E-mail marketing.  Traditional or non-traditional, marketing is a widely used method to …

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The Costs and Rewards of Appointment Setting in B2B Telemarketing

By Jennifer Lee Posted on October 12, 2011 Posted in Articles, Marketing Tagged with callbox, callboxinc, generation, lead, leads

To achieve success, every company has got to incur costs. However, these expenses must be rewarded with good sales results.

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