Marketing is going through a revolution. From the days when sales people used some form of advertising or traditional marketing methods to modern marketing strategies like online marketing, SEO and E-mail marketing. Traditional or non-traditional, marketing is a widely used method to …
Author: Jennifer Lee
Jennifer Lee is a Business Development Manager for Callbox, a B2B Lead Generation company that specializes with expertise related to B2B marketing, lead generation and appointment setting.
The Costs and Rewards of Appointment Setting in B2B Telemarketing
To achieve success, every company has got to incur costs. However, these expenses must be rewarded with good sales results.
