Author: Luke Fernandez
Luke Fernandez runs Growth at Wikibuy, a consumer product that helps shoppers know when, where, and what to buy. As a Product and Growth leader, Luke has helped Fortune 500 companies and startups alike drive best-in-class marketing through technology and data.

Brand Loyalty in 2019

Cultivating brand loyalty is an important factor in building a successful brand. Research has shown that customer acquisition costs as much as five times as much as customer retention, meaning that there’s a big ROI on marketing to existing customers.