Author Archives: Luke Fernandez

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About Luke Fernandez

Luke Fernandez runs Growth at Wikibuy, a consumer product that helps shoppers know when, where, and what to buy. As a Product and Growth leader, Luke has helped Fortune 500 companies and startups alike drive best-in-class marketing through technology and data.

Brand Loyalty in 2019

Cultivating brand loyalty is an important factor in building a successful brand. Research has shown that customer acquisition costs as much as five times as much as customer retention, meaning that there’s a big ROI on marketing to existing customers.

But, in an era of convenience and instant gratification, just how loyal are customers to brands? And what influences that loyalty? To find out, Wikibuy surveyed 5,000 Americans on their feelings toward brand loyalty in 2019. Read on to see what they found.

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