Cultivating brand loyalty is an important factor in building a successful brand. Research has shown that customer acquisition costs as much as five times as much as customer retention, meaning that there’s a big ROI on marketing to existing customers.

But, in an era of convenience and instant gratification, just how loyal are customers to brands? And what influences that loyalty? To find out, Wikibuy surveyed 5,000 Americans on their feelings toward brand loyalty in 2019. Read on to see what they found.