3 Psychological Tips to Boost Your Business Web Site (Part 1 of 3)

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Colorful brain

The Psychology of Color

In this three part series, you will be taught the three most commonly unknown psychological tricks to increasing your conversion and interaction rates on your business web site.

Web developers have found over the years that designing a website has become more of a science than anything else.  Using key features that are guaranteed to create higher user interaction. And eventually, a sale.

We are exposed to dozens of websites a day.  But why is it that some resonate deeper with us while others fall by the waste side?

Answer: Psychology.

There are proven features that build user engagement.  Features that help convert prospects into sales that go unnoticed to the untrained eye.

Let’s discover the first.

The Psychology of Color

Choosing your color scheme for your site is a longer process than throwing a dart at a color wheel.  There should be thought applied to every element of your page.

According to Drew Whitman’s bestselling book “Cashvertising,” the following colors are psychologically preferred for both men and women.

1) Blue

2) Red

3) Green

4) Violet

5) Orange

6) Yellow

Did you know that a person’s age affects color preference as well?

The preference for the color blue grows, as the person’s age grows as well.  Why is this?  While you are young, your eyes are young and clear.  Allowing only roughly 15% of blue light to enter.  While on the other hand, the older you become the more your eyes begin to haze and protect itself from strong, bright colors.  Causing closer to 75-80% of blue light to be absorbed.

Use color when trying to highlight important features to your site.  For example: The checkout button, call to action arrows, “learn more” links, etc.  By using certain colors, the user’s eyes are actually driven to these key features automatically.  Without them having to search the page for it.

What are some effective ways you have used color on your sites or ads? Leave your comments below.

This entry was posted in Articles, Small Business Websites on by .

About David Polykoff

A Junior at Kutztown University in Pennsylvania, David is studying Marketing and Advertising. He is the incoming president of the American Advertising Federation and a VP of Fundraising for the American Marketing Association. His passion for marketing is fueled from his ingenuity and his success is driven from his audaciousness. Though young in the corporate world, David's desire for new experiences and enthusiasm is viewed as a unique asset, and has given him an edge.

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  1. Pingback: 3 Psychological Tips to Boost Your Business Web Site (Part 2 of 3) | FIND the CLIENT

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