From our friends at Salesforce…
If you’re like many business people, you probably put a lot of time into thinking about your budget, about your company’s processes for developing its products and services, about your bottom line, about your marketing. But the thing is, if you lose sight of one very important essential, none of those other plans (or worries) for those topics will matter.
That essential, of course, is the customer. If your customers aren’t having a positive experience each and every day, then nothing you do to plan or project or think about your business on a day-to-day basis, or long term, are going matter. That then is why the plan of a customer-centric company has taken hold.
This is a mindset, of course, but it is also about using data and feedback to continually adjust and refine how your customer experiences your company. A lot of that, of course, is influenced by technology. This graphic explains it.