But if you really want to know what’s on their minds, survey them.
When writing your survey questions, keep them brief. I’m sure a study has been done somewhere proving a drop in response for each additional question on a survey, so limit to a half-dozen or so. Be clear, concise and always thank your clients in advance for their participation.
With today’s technology, it won’t cost a fortune to gather valuable business intelligence. Here are a few tools for surveying clients:
- Survey Monkey
- Poll Daddy – especially easy to integrate into your Twitter account (you are on Twitter, right?)
The most important thing when surveying? Not what you ask, but how you apply the answers to your business.
Photo credit by kikashi.