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Posted on by AvatarBrian Farrell Posted in Paid Marketing

I’m often asked at client development presentations and seminars a question like this: “Why should I use PPC? I already rank well with SEO.” I love these questions, because it gives me an opportunity to talk about my favorite topic …

3 reasons to use PPC (even if you have great rankings) Read More »

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Posted on by AvatarBrian Farrell Posted in Paid Marketing

With each passing day, PPC engines grow more complex and feature rich. But even with these new enhancements, potential clients still believe that PPC doesn’t work. When I ask a few questions about their experience, these common pitfalls are often …

Popular Pay-Per-Click (PPC) Pitfalls Read More »

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