Tag: Paid Marketing

I’m often asked at client development presentations and seminars a question like this: “Why should I use PPC? I already rank well with SEO.” I love these questions, because it gives me an opportunity to talk about my favorite topic …

3 reasons to use PPC (even if you have great rankings) Read More »

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With each passing day, PPC engines grow more complex and feature rich. But even with these new enhancements, potential clients still believe that PPC doesn’t work. When I ask a few questions about their experience, these common pitfalls are often …

Popular Pay-Per-Click (PPC) Pitfalls Read More »

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