Think about the last time a friend, colleague or client gave you a business card. You probably looked at it, turned it over, and filed it away. I’d venture to guess in nearly all cases, the back of the business…
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The Guiding Principle of Marketing
There is no secret formula for successful inbound (or outbound, if you dare) marketing, but there is one main, guiding principle – stay focused on your core competencies. Of course, expand as you see fit, but never forget the business…
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