Tag: business marketing

There is no secret formula for successful inbound (or outbound, if you dare) marketing, but there is one main, guiding principle – stay focused on your core competencies. Of course, expand as you see fit, but never forget the business …

The Guiding Principle of Marketing Read More »

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At our recent sales meeting in Orlando, a panel of four attorneys described the various reasons why they chose us over other vendors. Although they all had answers specific to their unique situation, common themes surfaced. Most mentioned listening skills, …

What Lawyers Really Want From Consultants Read More »

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