Social Media is Like Fly Fishing

Social media has been compared to many different topics, such as baseballhigh schooldating — even Ironman! Today, we add a comparison to fly-fishing.

Fly-fishing is deceptively complex — what looks like a guy or girl flailing arms and fishing line around is really a well-coordinated effort to get a near weightless fly in front of a hungry fish. Just like social media! My sporadic blogging, LinkedIn network updates and drive-by Tweeting looks chaotic, but is all part of my personal branding plan…

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Brian Farrell is a sales leader, author and social seller.

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