I’ve just finished reading a review copy of Michael Hyatt’s “Platform: Get Noticed in a Noisy World” (aff link). With dozens of short, pithy chapters, it’s a very easy to use guide on getting your online presence set up, and more importantly, why you should care.
I was skeptical about reading his book, which is why it took me so long to actually do it (2+ months since getting the review copy). I’ve been blogging, active in social media and part of the Internet generation for more than a decade, so what could he show me?
Quite a bit actually. I found each chapter to build successively on the previous, fully delivering on the promise made with the title. From how to increase your social presence, building your personal brand and why you should be on Twitter, the book is loaded with practical, easy-to-digest information. Just don’t think you can buy this book and have your own “Platform”. Anyone can get on LinkedIn, Twitter or build a blog — it takes hard work and a plan to make any of them successful.
What was most valuable were the various disclosures he uses on his blog, and when / where he uses them.
The book contains an incredibly well-thought out Index, lists of dozens of resources and an Appendix. I made notes on many chapters and plan on implementing several of the WordPress plug-ins mentioned. I’ll re-read this one again, as there was just too much in there!