What’s the Most Expensive Way to Grow Your Business?

If you think about your business or practice, there are really only a handful of ways to grow – get more leads, sell more services, increase your average client value, add new services, and although not growth oriented, cutting costs. Lead generation is the most expensive of the group, but it doesn’t have to be. Make 2010 the year you refine your message and stop targeting the masses. Do this, and you’ll attract better quality inbound leads. Then, focus on improving lead conversion with a systematic method of contact, presentation, follow-up and service. You’ll likely sell more, even if lead count remains the same!

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Brian Farrell is a coach, helping clients achieve their personal and professional goals. He's also the creator of the "QA2 Method". For more about Brian, visit bfarrell.com

1 Comment on “What’s the Most Expensive Way to Grow Your Business?

  1. It’s very cost-effective to get existing clients to buy more. Here are two ideas I’ve come across:

    – Being where your clients are. Choose marketing activities that deliver the highest percentage of your target audience, rather than ones which merely target the most people.

    – Find out what’s wrong. Uncover what your clients don’t like about your services. Adjust accordingly.