Key Ways To Make Your Business More Transparent

Transparency is critical to a business’s success. It’s also become a buzzword that’s typically used in the context of an organization being open and honest about its company operations. This term can also be applied internally in the office. A good example would be colleagues sharing feedback with one another. Read on to learn how you can improve transparency internally and with your customers. 

A great way to promote transparency internally is to encourage sharing during meetings. Workers should feel comfortable speaking up and sharing ideas and opinions when necessary. It’s also beneficial if business meetings include opportunities for employees to voice their opinions. 

There are many ways to improve transparency with customers, too. For example, as a sales professional, it’s vital to keep communication open with clients. When you are responsive and listen to the customer, it helps make the buying experience better. Moreover, whether you’re communicating via phone or email, it’s essential to respond in a timely fashion. This tells customers that you truly care about them. It also helps build trust.

Informing patrons of any changes is another way to enhance transparency. Keep them up to date on changes happening within the company. This may include pricing, business model, and product or service changes. Doing so can help foster greater relationships with clientele. The same goes for sharing mistakes. The sooner you address an issue and remedy the problem, the better. 

For more ways how to make your business more transparent, see the accompanying resource. 

Infographic created by Track Your Truck

Brian Farrell is a coach, helping clients achieve their personal and professional goals. He's also the creator of the "QA2 Method". For more about Brian, visit