How to Market Your Business with Twitter

Twitter is the best way to discover what’s new in your world.

Twitter is a powerful social networking platform that will allow you to add followers and showcase your business profile. Tweets are limited to 140 characters and are intended to let you reach out to all your followers when you have news to share, such as promoting a blog post. Twitter boasts accounts totaling around 200 million and gives you the ability to send messages to your customers directly from your phone. Marketing your business on Twitter is all about balance and learning what, and what not, to say.

Plug, plug, plug. Plug your Twitter account into every corner you can fit it into. Highlight it on your website, post it on your blog, and list it in your contact information. If your customers don’t know you’re on Twitter they won’t know to follow you. The more you plug your account the greater response you’ll get from users.

Do unto others. If someone follows you, return the favor and follow them. This will let your fellow Twitterers know that your account is active and regularly checked. On that same note, if someone sends you a tweet, respond promptly to let them know that you check your account regularly; they may be more likely to follow you if they know you’re always available.

Balance it out. If you have only a few followers but are following hundreds of people potential clients may pass you off as a spammer. Spammers are a huge problem on social networking sites and users are getting weary of any behavior they feel suspicious. Keep your list in check by following only a few people at a time and then waiting for them to follow you back.

Tweet carefully. Anything you tweet is likely to be sent immediately to your follower’s cell phones in a test message. There’s no way to take back something that you regret sending out. Before you tweet, check your messages carefully for typos or mistakes. Nothing will make you look more unprofessional than consistent bad grammar. Choose your words carefully and don’t forget to spell-check.

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Brian Farrell is a coach, helping clients achieve their personal and professional goals. He's also the creator of the "QA2 Method". For more about Brian, visit