Three Free Ways to Grow Your Business in 2010

Here are three areas to focus on or add to your January marketing plans. Each of these will generate new leads for your law firm or other professional services practice. The best part? All of these are free, requiring only time and talent.

Local Listings
The practice of law, or any other service, is typically a combination of a problem + a location (e.g. “divorce lawyer in Dallas”), so claim your listing on Google’s Local Business Center.

Ratings & Reviews
Ask current clients to rate and review your practice on Yelp. This site has grown beyond just reviews on restaurants and organizes businesses in more than 20 categories, such as Local Services, Professional Services, and Real Estate. If you’re not part of the conversation, how do you know what’s being said? Simple instructions are found on Yelp’s Business Owners Guide.

When asked, nearly all service providers like to say they get business “by referral” so put your networking on steroids and join LinkedIn. The best ways to use this site, beyond simple networking, are by joining groups and answering questions. But don’t neglect your network! Writing unsolicited recommendations is the best way to get more of your own.

Build your marketing plan from these three foundational elements, and you’ll be well on your way to growing your service-based business in 2010.

Brian Farrell is a coach, helping clients achieve their personal and professional goals. He's also the creator of the "QA2 Method". For more about Brian, visit

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