Four ideas for business growth

Now that we’re into the back half of 2011, it’s time to take a closer look at your business growth plans.

Here are four simple ideas (some would say the only ways you can grow a business) you can use to increase the revenues your business makes in 2011:

  1. Bring in more customers. Of course, they have to buy something for this to work!
  2. At each transaction, get each of your customers to buy more. Fast food restaurants have perfected the art of the upsell with their simple statement, “Do you want fries with that?” or “Would you like dessert?”
  3. Once you’ve got them to buy more, create continuity by encouraging them to purchase more often. Think of ways to package up different items or make your service more consumable.
  4. Finally, and the easiest of the bunch for any business owner, is to increase your prices. But beware — most goods and services are relatively elastic, meaning that changes in price have relatively large effects on the quantity demanded (sorry for the Econ 101 lesson, but it’s important to keep this in mind).

Which one of these will you focus on first? Which one will you ignore?

Brian Farrell is a coach, helping clients achieve their personal and professional goals. He's also the creator of the "QA2 Method". For more about Brian, visit