The article below was written by our friends at redbrain.com.
For some people, shopping is a pastime and for others it’s a hard work. But, whether you love it or hate it, you have to shop at one point or another. Over the past few years, ecommerce has made the task of shopping easier.
It has grown to such unbelievable heights that these days shoppers prefer entering card details from the comfort of their homes over taking a 10-minute walk to the nearest store.
What makes online shopping even more appealing is the fact that you can have your goods delivered to your doorstep. Many people prefer this option as it saves them the trouble of having to carry the goods home themselves after spending hours in line at the store. Recently it’s really gotten out of proportion, with redbrain.com reporting that some people spend as little as 28 seconds on some shopping websites, without having to wait their turn or turn their car on to make a purchase.
Despite the ease of online shopping, other people love seeing and feeling the texture of the products they want to purchase in physical stores. In fact, 56% of in-store shoppers state that they prefer this type of shopping because they can see and touch the products.
55% of consumers shop in-stores because of the ‘try before you purchase’ possibility some stores offer, and 41% are worried they won’t get what they want if they place an online order for it.
On the other hand, 58% of online shoppers love it because they can shop for as long as they like. The 54% of them prefer it because they can compare product prices on various e-platforms and 29% love that they get free shipping for their purchase.
Seeing how well the e-commerce industry is growing, retailers quickly acted and now 58% of them have apps for mobile devices that allow shoppers to make purchases. The 83% of retailers worldwide also have mobile-enhanced websites that enable shoppers to place orders and enter their card details.
With the infographic below, you will have detailed information about in-store and online shopping. You will also be able to compare the growth rate between both types of sales while taking a closer look at what people buy most.
You can even compare what reasons people take into consideration before choosing to shop in-store and what causes other people to shop online.