In today’s connected, social society, we focus heavily on our digital networking. But often, it’s traditional, face to face networking where business gets done. Here are a few ideas to help make your introductions and meetings powerful:
- Check your arrogance at the door. It’s OK to be upbeat, positive and confident, but there’s no need to gloat. If you’re business is doing well, say so, but remember, you’re always looking for new and interesting clients (or projects).
- Keep business cards in your pocket at social events. Remember, the event is social, so be discreet when handing out cards. In fact, make it a rule to only hand out a business card at a social event when asked.
- Know what you want before asking for it. Be specific about the types of clients, companies or industries you work with; and also be specific about the types of problems you solve.
- Be prepared with several introductory statements. Sometimes, you only have a chance to say your name, occupation and who you help. But if asked for more information, have a situation or client story to tell which relates to how you solve problems.
- When saying what it is you do, focus on outcomes. For example, instead of a boring “I’m an attorney” try “I help fathers negotiate the divorce process”. It’s impactful, meaningful and memorable.
- Practice, practice and practice some more. If it sounds canned to you, imagine how the person hearing it for the first time thinks?
I hope these ideas help, and look forward to meeting some of you at future networking events!
Photo credit by Buckey.