If you think about your inbox, all of your messages are lined up nice and neat, all justified to the left hand column separator. But the Google email had a blank space before the first letter in the “Subject” line. It immediately caught my eye and was the first message I clicked on.
Either way, it worked.
I’ll test this on email lists I manage — since I know our typical open rate, I’m curious if this tactic creates a lift.
What do you think?